Medienethik als Wirtschaftsethik medialer Kommunikation: Zur - download pdf or read online

By Michael Litschka

ISBN-10: 386736219X

ISBN-13: 9783867362191

Die Ökonomisierung der Medienlandschaft schreitet voran, der wirtschaftliche Druck auf Medien wächst. Die damit verbundenen­ ethischen Fragen wurden bislang in einer eher philosophisch und kommunikationswissenschaftlich orientierten Medienethik ­behandelt. Dieses Buch geht einen anderen Weg: Die ökonomischen Hintergründe dieser Entwicklung werden mit jener Disziplin beleuchtet, die immer schon Ethik und Wirtschaft ­gemeinsam gedacht hat: die Wirtschaftsethik. Somit werden die in der ­Medienwirtschaft relevanten Ebenen (Medienökonomie, ­Medienunternehmen, Medienmanagement) 'ethisch rekonstruiert'. Die damit verbundenen Erkenntnisse helfen Medienpolitik und ­Medienverantwortlichen bei ihren Entscheidungen, die ­niemals nur wirtschaftliche sein können, sondern immer die gesellschaft­liche Aufgabe der Medien mitzudenken haben.

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Medienethik als Wirtschaftsethik medialer Kommunikation: Zur ethischen Rekonstruktion der Medienökonomie (kopaed medienethik) (German Edition) by Michael Litschka


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