Managing Media Firms and Industries: What's So Special About by Gregory Ferrell Lowe,Charles Brown PDF

By Gregory Ferrell Lowe,Charles Brown

ISBN-10: 331908514X

ISBN-13: 9783319085142

ISBN-10: 3319363395

ISBN-13: 9783319363394

This volume provides rich perception into the character and perform of media administration. Contributions determine the measure to which administration of media corporations calls for a different set of abilities, highlighting similarities and transformations of media agencies in comparison with different industries when it comes to administration practices, HR improvement and operational elements. luck and obstacles of analysis on media administration thought is evaluated, either drawing on administration idea and analyzing insights from different disciplines. Dimensions for destiny examine are thought of besides useful implications for media managers and company buildings. The e-book serves as a beneficial reference for researchers, complex scholars and practitioners in media industries.

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Managing Media Firms and Industries: What's So Special About Media Management? (Media Business and Innovation) by Gregory Ferrell Lowe,Charles Brown


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