Fusion for Profit: How Marketing and Finance Can Work by Sharan Jagpal,with the assistance of Shireen Jagpal PDF

By Sharan Jagpal,with the assistance of Shireen Jagpal

ISBN-10: 0195371054

ISBN-13: 9780195371055

the company international is usually dependent in silos. Managers urgently have to conquer this "silo" impression through fusing rules throughout diverse useful components within the enterprise. In Fusion for Profit, Sharan Jagpal, a widely known and hugely revered multidisciplinary researcher and enterprise advisor, explains in basic language utilizing real-world examples how managers can use subtle options to fuse various sensible parts within the company, in particular advertising and finance, to extend the firm's price. the writer presents novel suggestions to a variety of advanced company difficulties starting from selecting pricing and bundling concepts, to positioning and messaging suggestions, to measuring model fairness, to measuring ads productiveness in a combined media plan together with internet marketing, to compensating a multiproduct revenues strength, to measuring the aptitude earnings and dangers from mergers and acquisitions. those thoughts are illustrated utilizing case experiences from various businesses in numerous industries, together with AT&T, Coca-Cola, Continental airways, common electrical, domestic Depot, Southwest airways, and Verizon.

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Fusion for Profit: How Marketing and Finance Can Work Together to Create Value by Sharan Jagpal,with the assistance of Shireen Jagpal

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