Read e-book online Fashion Brands: Branding Style from Armani to Zara PDF

By Mark Tungate

ISBN-10: 0749464461

ISBN-13: 9780749464462

as soon as a luxurious that basically the elite may possibly manage to pay for, type is now available to all. excessive road manufacturers reminiscent of Zara, Topshop and H&M have positioned model in the achieve of a person, while immense media realization has grew to become designers reminiscent of Tom Ford, Alexander McQueen and Stella McCartney into manufacturers of their personal correct. model manufacturers takes you 'behind the seams', to be able to communicate, exposing how using ads, shop layout and the media has altered our model 'sense' and the way a trifling piece of garments could be remodeled into anything with mystical allure.

Packed with first-hand interviews with type model specialists and insiders, this totally up to date third version of the foreign bestselling style manufacturers has its finger at the model pulse extra firmly than ever. It now comprises extra on famous person style manufacturers and the increase of the 'It' ladies and their effect to extra examine each element of style from a advertising perspective.

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Fashion Brands: Branding Style from Armani to Zara by Mark Tungate


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