New PDF release: Economics and Management of Competitive Strategy

By Daniel F Spulber

ISBN-10: 9812838465

ISBN-13: 9789812838469

ISBN-10: 9813224770

ISBN-13: 9789813224773

This publication offers a accomplished and built-in method of administration method that's in accordance with economics. A simple introductory method textual content that integrates monetary research with administration procedure, it takes under consideration worldwide pageant and high-tech (Internet) advancements, and acknowledges that businesses this day can now not count on to maintain aggressive virtue yet needs to depend on innovation (of items, strategies, and transactions). even supposing the various ideas are illustrated with numerical examples, the textual content doesn't require a history direction in economics or arithmetic, and doesn't include technical graphs or equations. hence, the publication is appropriate for undergraduate managerial economics and method classes, in addition to for introductory MBA classes in company procedure and as a spouse to case studies.

The energy aspect Slides for every of the chapters is out there upon request for all teachers who undertake this booklet as a path textual content. Please ship your request to sales@wspc.com.

Contents:

  • Management Strategy:
    • Designing administration Strategy
    • Value-Driven Strategy
  • The marketplace Compass:
    • Customers and Suppliers
    • Competitors and Partners
  • The Organizational Grid:
    • Organizational constitution and Performance
    • Organizational talents and Incentives
  • Competitive Advantage:
    • Competitive virtue and cost Creation
    • Transaction charges and the Firm's Vertical Structure
  • Competitive Strategy:
    • Price management Strategy
    • Product Differentiation Strategy
    • Transaction Coordination Strategy
    • Entry Strategy

Readership: Undergraduate scholars in managerial economics and enterprise procedure classes; graduate MBA students.

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