Download e-book for iPad: Content to Commerce: Engaging Consumers Across Paid, Owned by Avi Savar

By Avi Savar

ISBN-10: 111848018X

ISBN-13: 9781118480182

Master the publishing and leisure world's instruments and methods for content material advertising and marketing success

Over the decade the convergence of media and expertise has grew to become the promoting global on its head. to ensure that manufacturers to achieve state-of-the-art socially attached global, they have to imagine like publishers and act like media networks. Content to Commerce indicates how using publishing- and entertainment-based ideas might help manufacturers and agents use social media effectively—ultimately attaining ultra-modern hyper-connected and hugely fragmented audiences. From large photograph technique to the strategies and instruments require to execute, this booklet deals a transparent method of social media advertising for either monstrous and small manufacturers alike.

  • Shows the best way to flip shallow, vast, and momentary initiatives into deep, slender, and long term engagements
  • Explains the way to prioritize with a transparent escalation direction so as to force tremendous, major, and measurable value
  • Author Avi Savar is a widespread media commentator on social media, branded content material and advertising and used to be lately named the Jury President of the Cannes Lions foreign competition of Creativity’s new Branded content material & leisure category

Content to Commerce will aid you triumph over the media world's medium and regulate your personal brand's destiny.

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Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels by Avi Savar

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